I’m a Fashion Designer with more than 15 years of experience in the fashion and consumer products industry. During my professional career I have worked with important consumer product brands and helped emerging designers and startups convert their ideas to reality. I am highly creative and passionate with a strong sense of color and taste. I have designed products for prominent retailers such as Walmart, Sears, Kmart, and high end global brands leading to my designs being featured in the US and around the world, I have also worked in licensing with Nickelodeon and Hasbro, designing consumer products for brands like SpongeBob SquarePants, My Little Pony, and Transformers.
Designer – Fashion and Consumer Products
Managua, Nicaragua / Miami, Fla.
2002 – present
As a creative professional, I have specialized in design and product development for apparel, and consumer goods. I have designed products ranging from accessories, sportswear, graphic t-shirts, and couture pieces. My experience has led me to work directly with both local and international clients, startups, and Fortune 500 companies, where I established a strong reputation as a high-quality designer.
GFK Bar, LLC
Co-Founder & Creative Director / Marketing Manager
Fort Lauderdale, Fla.
April 2019 – present
I am a co-founder of GFK Bar, a startup company that sells wall art, skate related collectibles via our e-commerce site, and celebrates design through artistic collaborations. As the creative director and marketing manager for the brand, I am primarily responsible for the development of products from concept to completion, and design, development and
maintenance of the website and social media channels.
Hasbro Latin America
Regional Lead Product Development: LATAM
Sept. 2014 – June 2018
In this role as manager, I led the Latin American “Design and Development” team and partnered with the global teams to raise design standards in the region. I was responsible for managing the consumer-product approval process, creating and implementing strategies to produce best-in-class goods and provide creative direction to the team and licensees. My teamalso provided guidance and training to our partners in the region, comprised of over 100 licensees, to ensure that licensed products complied with the brand’s reputation for producing high-quality goods.Among other accomplishments the team streamlined processes and collaborated with key partners to produce best in class products, activations and promotions.
Designer, Nickelodeon Consumer Products: Mexico, Brazil, LATAM, and Canada
July 2010 – April 2014
In this role, as part of the CP team for the Latin American and Canadian regions, I managed the licensing approval process. This required that I provided training and assist licensees with design and development and ensure that their product was aligned with brand guidelines. I provided creative direction and reviewed product approval submissions within a range of categories directly from external partners and identified creative needs for the specific regions.
Designer for Product Development / Merchandiser (accessories, apparel)
May 2007 – July 2010
Conceptualized and created artwork for apparel, screen-printing, and accessories; oversaw the design and product development process; and reviewed samples to ensure that the product met the company and client standards before going into production. Participated in vendor meetings while presenting new designs and screen-printing techniques to the creative teams.
MS Office (Word, PowerPoint, Excel)
Adobe Creative Suite (Illustrator, Photoshop, Lightroom, InDesign, Acrobat)
Patternmaking and Draping
Trend Research / Forecasting
Social Media Marketing
English – Fluent
Spanish – Fluent
Ai Miami International University of Art and Design
Associate of Fine Arts Degree in Fashion Design
Universidad American (UAM)
Bachelor’s Degree in Marketing and Advertising. Thesis: Feasibility Study for the Implementation of a Calibration Laboratory
Business Administration and Marketing
Courses in human Reengineering, Service, and Quality Management
Texas A&M University
College Station, TX
Marketing and Business Admisnitration
Honors and Awards
Honorable Mention, Career Day 2005, Fashion Group Foundation, New York
Best national Costume Award, Miss Expo World 2004, Guatemala
Titan Award, Miss Earth 2004, Philippines (Special National Costume Award)
Top Model, Intermodel de Mexico, Nicaragua, 1998
Miss Amistad, Managua, Nicaragua 2000
Miss Nicaragua International 2002, Tokyo, Japan
Miss Nicaragua Earth 2003, Manila, Philippines
Academic Performance and Arts Scholarship, American University 2001 – 2003
President’s List, MIU Summer 2005
Dean’s List, MIU Fall 2005, Spring 2005
Honor’s List, MIU, Fall 2004, Winter 2005
Fashion Group Foundation Scholarship Nov. 2005
Guest of Honor and Key to the City Of Barranquilla, Colombia 2006
Guest of Honor of the City of Medellin, Colombia, 2003
Guest of Honor and Keys to the City of Pasig, Philippines 2003
Judge in various beauty pageants and fitness events
Fashion Styling for fundraising fashion shows
Runway classes for children with disabilities
Amigos Near Foundation
Global Day of Joy, Hasbro – Miami Children’s Hospital
Seeds for Progress Foundation
Los Pipitos, Nicaragua
Telethon Organization, Nicaragua
CONANCA (Nicaraguan Help Commission for Children with Cancer)
Hogar de Niños Pajarito Azul, Nicaragua
Aproquen - Nicaragua
Feeding South Florida
Camillus House - Hope For All Gala